Wednesday, February 21, 2018

Google reportedly making keyboard app for iOS.

Google reportedly making keyboard app for iOS

Google may be working on creating a third-party keyboard for iPhones. According to a report by The Verge, the new keyboard might be equipped with some additional features to help it stand out from the default iOS keyboard. The keyboard has been tipped to come with gesture-based typing and a dedicated button for Google search. Additionally, the keyboard may also allow search by images and GIFs. The keyboard has apparently been in circulation among Google’s employees for months. As per the report, the reason behind the keyboard may be to drive additional traffic to Google search via iOS. However, it is not yet known if or when Google will release the keyboard.
Google may not be the only company planning to release a third-party keyboard for iOS. Back in January, it was reported that Microsoft was planning to release its Word Flow keyboard for iOS. The keyboard also has a one-handed mode in which the keys are laid out like a fan. The ability to add third party keyboards to iOS was introduced with iOS 8 and keyboards such as Swype are available for purchase from the App Store

Say hello to the Airlander 10, the world's largest aircraft.

Say hello to the Airlander 10, the world’s largest aircraft

The world’s largest aircraft, the Airlander 10 has been unveiled by Hybrid Air Vehicles (HAV). The gigantic aircraft is 92 meters long, which is about 19 meters more than the length of the world’s largest passenger airliner, the Airbus A380. The aircraft is essentially a huge blimp and uses helium to create lift and the Airlander’s envelope is capable of holding about 1.3 million cubic of the gas which is needed to get off the ground. The shape of the aircraft itself provides up to 40% of the lift and HAV says that it has a payload capacity of 10,000 kgs.
The Airlander 10 comes with four V8 turbocharged diesel engines in order to generate thrust. Two engines are located on the back of the aircraft, while the remaining two are located on either side of the hull. These engines come with fins and vanes that allow thrust to be directed in certain directions. This vectoring of thrust allows the aircraft to take-off and land easily. The Airlander 10 has a cruising speed of about 80 km/hr and HAV says that the aircraft can stay airborne for about 5 days. When it comes time to land, the aircraft uses pneumatic skids located on the underside of the hull to land. These skids allow it to land on almost any surface. In addition, the skids can be ‘sucked in’ during flight in order to improve the Airlander’s aerodynamic profile. 

Now you can decide the Hyperloop routes in India.

Now you can decide the Hyperloop routes in India

At a recent event on Feb 28, Hyperloop One, the company behind the hyperloop effort, revealed their ‘Vision for India’, in which they made a strong pitch for the Indian market to adopt the Hyperloop technology to make transportation across the country faster than ever. As part of the event, multiple routes were proposed by Hyperloop One and the teams participating in the Hyperloop One Global Challenge. And now, Hyperloop wants to know which routes you want to see in the project.
Among the options are some routes between Bengaluru and Chennai, Bengaluru and Thiruvananthapuram, Delhi-Mumbai, Mumbai-Bengaluru-Chennai and Mumbai-Kolkata.



India, vote for your fav route from 1 of our proposed 5. Now traveling doesn’t need to take days! http://bit.ly/HyperloopOneIndiaPoll 
Those of you from Mumbai who are rejoicing at the thought of so many options, as you can see, right now the popularity lies with the Bengaluru to Chennai route revealed at the event. Maybe you can blame all the techies who want to have a comfortable Dosa breakfast and report to their offices in under half hour! 
Jokes apart, the Mumbai to Kolkata route is an ambitious suggestion and will be connecting four major cities in the longest travel time (among the routes) of 190 minutes. If this route does see the light of the day, it won’t be surprising if this sees a huge amount of traffic, since the Kolkata-Hyderabad route definitely suffers from a lack of options when it comes to fast trains.

Statistically speaking, according to this Indian Railways document, the North region generates the most number of passengers (at least 50% more than any other region) if we go by passengers originating on home line. And out of the suggested routes, only the Mumbai-Delhi route services that region partially. Perhaps a few more suggestions are due. What do you think of the route options available? Which one is your favorite? Or do you have a completely different idea?

Build it, bring it: Interview with Nick Earle, SVP, Hyperloop One.



The “real” Hyperloop company has just landed in India, they said. When Hyperloop One shared its “vision for India” on February 28, Railway Minister Suresh Prabhu, Hyperloop One CEO, Rob Lloyd and others present, painted a rosy picture. However, Hyperloop is a long way away from becoming a reality.

Hyperloop One has almost finished building a test track in the deserts of Nevada right now. The company says it will demonstrate proof of technology in a few months. It claims freight transport on a Hyperloop will start from 2020-21, while it should be ready for passengers by 2021-22.


We spoke to Nick Earle, Senior Vice President, Global Field Operations, Hyperloop One, to understand the technology, the challenges in development and what this technology is all about. Earle said Hyperloop is not “a luxury toy for rich people”. Read the full interview below.


We just talked about connecting a billion people, but the Hyperloop can take only about 28 people at a time, right? What’s the possibility of scaling this?
To be clear, the pod doesn’t take just 28 people at a time. The pod is of variable length, it is an autonomous vehicle. The pods move, let’s say about 20 seconds apart. So, the pod could take, maybe 60 people at a time. But to your point, it’s not 6000 people. However, 60 people every 20 seconds is still quite a few people.
Now, if you have a network of Hyperloops, you can change the lives of a billion people. If we had a fibre access between here and the building next to us, it wouldn’t change Delhi. However, when the Internet let you reach out to London or anywhere else, it changed people’s lives.
In terms of ridership, we’re looking at anywhere from low-end 6000 passengers per hour to a high-end of 20-25000 per hour. If we need more, you just build another pipe.
When we talk about the feasibility studies being done. A lot of the teams (from the Hyperloop One Global Challenge) here also said their routes will go through these studies. Could you explain what goes into these studies?
To answer that question, you’ve got to define what are we studying. It’s the feasibility of an individual route. First of all, you have to identify a route, you have to look at the ridership, the type or demographic, because the money collected from tickets never pays for any public transportation system worldwide. So, if the tickets don’t pay for it, then something else has to.
That something else is the government top-up (subsidy), which is determined by a standard formula, called the Wider Economic Benefits (WEB) formula. It has to do with which type of people are moving across locations and its benefits on the economy.
In the studies we’ve done so far, our WEB is three-to-four times of any transportation system or metro system. This is because we’re 10-15 times quicker. You may say, ‘well you’re not 10-15 times quicker’, but remember that other means of transport will stop. We only stop at the place you want to get off. High speed rail is high speed when it’s moving, but it’s stationary when it stops.

Hyperloop One has extended its test track in Nevada, to 500 metres. Image Credits: Hyperloop One
As a result, we’re 10-15 times faster from a journey point of view. This gives us larger WEB results and hence we can get larger subsidies from the government. The teams here have all done their calculations and shown how and why their routes make sense. The feasibility study, sort of, looks at the first pass of this.
Typically, what it does is, it gets the cost to about 50%, considers what the size of the pod should be etc. If this passes, then it goes to the next stage, where a detailed feasibility study is done. The first study takes about three months, while the second takes about 10 months. In the second study, you sort of design an architect’s plans for the system, from inside the pods, to the tubes, the experience at the stations etc.
After you’ve done that, you now have the intellectual property (IP), which you then sell to companies through an open tender process. So whoever does the design owns the IP. The entities that will create this IP are ourselves, and our partners, including private companies.
The test that we saw in the desert earlier (video below) was obviously a prototype, but have you reached the speeds expected, now, given the photo we saw today (photo above)?
That was a test of the linear motor, but it was steel on steel. We simply wanted to show that we’ve built a whole new motor. We’re now on the seventh generation of that motor, we’ve put the magnetic levitation inside the tube and put the tube caps to suck the air out. That’s where we are at right now. In the next few months, we will run the very first test.
The definition of that test will be that we will put the pod inside the tube, we will accelerate it, it will levitate and accelerate. Then, we turn the power off, we hold it in place with the magnets, it stays in place, doesn’t touch the sides and decelerates, and finally stops (most importantly).
So, no, we haven’t reached the speeds expected, but we will prove that in this test. This will be a public event as well, we will webcast it live. This is the proof of technology, that’s what we mean by the “Kitty Hawk” moment.
That will be the final test for Hyperloop then?
That’s the proof of technology. It’s a Hyperloop, but not one you put passengers on. Once you have the proof of technology, you then spend a few months extending the tubes, so it goes faster. Then we work on bringing costs down, by using different materials etc. and innovating. And then you bring it to a country (probably India) and build a 30-40km version. Here, you need a station, two tubes. It’s still not a 500km version, but it’s a fully working version, because that’s what regulators need. That’s a proof of operation.
How will you deal with specific challenges that countries pose. As in how will you localise Hyperloop?
We’re actually open to localising the design. One of the advantages of being amongst the first countries to adopt this is that we actually can take inputs from these countries. For example, one of the first first regulators we’ve worked with are in Dubai. They’ve set specific requirements in order for us to get safety certifications. So we say, “Oh Ok”, and we start changing the design.
Now, what we don’t want to do is design different Hyperloops for every country. But the first ones we build will actually influence the rest of the world. 
We’re creating a configurable system, that can be adapted around the world. We’re also building interoperability standards so different transportation systems can physically connect, and so Hyperloops from different companies can work together.
Note: A study conducted by Hyperloop, in connecting Stockholm to Finland, found that the price of traveling on a Hyperloop was a tenth of airfare for the same distance. The ticket prices were about €28.
About interoperability with other public transport, those, especially in India, are based on primitive technology. How will you get around that?
I wouldn’t say primitive, but earlier technology, yes. We’ve actually talked to Deutsche Bahn about this, at length. The challenge is interoperability wasn’t seen as a key requirement when they were built. 
We’re building interoperability from day one, because being from CISCO, we know, CISCO got this right. It wasn’t the only networking company, but it created standards that others operated on. We, as a company have the opportunity to publicise our standards and others will too, while independent bodies will decide the standards as well.
We’ll never be able to interoperate within the software in a Siemens train, but the app that allows you to get the timetable, put your credit card in and book, that can be linked through open APIs. So, an Uber can be linked. We can have interoperability at the application level and with autonomous cars in future, and between different Hyperloop suppliers, because there will be more suppliers in future.
Last question: I went live on Facebook just a while ago and a lot of people asked about the safety mechanisms in such a system. How do we answer that?
That’s a good question. Let me give you three-four answers — the first answer is that none of us know yet, until we do the proof of operations with regulators.
However, let’s look at a few things: People said, your face would peel off on a Hyperloop. I say to you, look, you’ve been on an airplane, it started accelerating, went up in the air (travelled at 600mph), decelerated and stopped. That’s what Hyperloop does, we’re 0.2g, we’re a quarter of the the acceleration of a Tesla in Ludicrous mode. The only difference is we don’t work in the sky, because we bring the low pressure to the ground.
So, first of all, we’re just like an airplane. By the way, we’re a controlled environment, so there’s no turbulence in a Hyperloop, hence you could argue that we’re safer. Secondly, once you’re in it and it’s moving, there’s no electricity. It’s like a spaceship.

The Orca Pod, a Hyperloop pod prototype proposed by Hyperloop India, one of the teams in SpaceX's Design Challenge
People say, what if the tube was breached? Well, if the tube was breached, air comes in, it rushes in. But unlike an aircraft, when air rushes in, all the pods slow down together. So, there are some inherent advantages.
But, what we have to do is show are evacuation procedures, fire procedures, that the pods don’t crash into each other. That’s why the regulatory safety processes are typically 12-18 months long. They’re giving you hundreds of scenarios, saying “what if this happens?” 
We’ve got to go through all of these processes and that’s why we’re working with regulators to define the safety case. There isn’t a safety case for the Hyperloop, because it doesn’t exist. Just like you can’t use regular road rules for autonomous cars.

A date with Seagate: The future of HDD storage in times of SSD, IoT and Cloud.



Seagate, the American storage tech company, has been making Hard Disk Drives for a better part of almost 40 years now. The company began its journey to transform data storage back in 1978, as Shughart Technology, named after its ex-IBM co-Founder Alan Shugart. At the time, the company’s first product was a 5.25-inch HDD with a mere 5MB of storage capacity, the first disk drive in the world to fit in that form factor. Here’s what it looked like back then -


Fast Forward 39 years and the company’s most premium HDD tops at 10TB of storage, with plans to release a 20TB storage monster by 2020. However, in this era of cloud, and a much smaller, faster and durable alternative in the form of Solid-state drives (SSDs), not to forget toughened competition from rival WD, Seagate faces multiple growth challenges which it has to overcome.
We spoke to the company’s Senior Vice President for Global Sales & Marketing, Ban Seng Teh, on the sidelines of a forum organised by the company in Singapore. Here is what he had to share
B.S. Teh, SVP -  Global Sales & Marketing, Seagate
Q: What do you have say about the market moving towards SSDs?
A: Let me cite some figures from several research companies. There are two ways of looking at this. If you look at the revenue from HDD and SSD today, the revenue from HDD is still 50% greater than the revenue from SSD. The revenue for SSD is growing faster when compared to HDD. But the probably after 5 years, it will not be the same. Overall the revenue from both HDD and SSD is growing. We would like to lead in the HDD space. But then, a lot of players are playing in this 20 billion dollar business. So in short, we see SSD as growing very quickly and HDD as stable. We are strategising to participate in the growth of the SSD space, but in areas that make sense for us like enterprise SSD space.
Q: What is your SSD strategy? Do you think not having one will hurt the company in the future when the price of flash memory modules go below magnetic disks?
A: What we see is that, especially in the last few years, a crossover if you will, especially in the client environment from HDD to SSD. We have anticipated that and we believe that it’s going to continue to happen. We believe that in 5 years, more than 90% is going to be flash or SSDs for that matter and we know that it’s going to happen. So, the HDD business is going to change. Today, just over 20% of our revenue comes from the PC business. So, we have already seen that migration. More and more of our businesses are moving over to the cloud and the non-PC environment, where we believe the demand for HDDs will continue to be robust, simply becuase they need very very large capacity. We do not believe that the price of flash is going to go down to a price cheaper than HDD. We believe that HDD will continue to exist.
We know that SSD is growing and we have a strategy to participate, We may not be going out to sell NAND Flash to Apple right away. We have to be smart about going to the market with SSD. We have very strong control of the technology we acquired from LSI (a flash supplier now owned by Seagate).
Q: Does Seagate have any plans to enter mobile storage like WD?
A: No, we don’t have any plans for mobiles and cameras. It is a flash domain as there is no value proposition for a hard drive to be there. Regarding entering into the flash space, we are already into building SSDs for the small enterprise markets, but not consumer markets. But then, we are coming up with different solutions for this. We have announced our partnership with DJI at CES. We are not talking about putting a drive in a drone. But, then we wish to help them to stream the data they have collected directly on the drive.
Q: Can you talk about the reasons for the recent shutdown of Seagate’s China HDD plant?
A: Yes. I think it was on January 10, 2017. The reason is that the profile of the industry has changed. We are no longer shipping the volume of units that we were shipping before. We were shipping less units, but those with higher capacity. If you look at this from a factory operations level, they focus more on units. Since the number of units has come down, we don’t need so many factories. But our revenue is growing because we are shipping high capacity drives. To give you a perspective, 5 years ago, the total market size per quarter would go up till 170-180 million units. Today it just goes between 100-110 million units. This is a huge reduction. So earlier when we had an industry factory footprint to support a 180 million business, and now it has come down to 110 million, everybody has got to size their factories down. So it is a part of the evolution or the shift in business.
Q: Can you give us a timeline on the launch of the 16TB and 20TB HDDs?
A: I think it doesn’t need any announcements. Launching such high capacity hard drives is just more of a direction. We believe that we would be able to get to a 18TB drive in 2018 with the kind of technology that we have. We are still developing the roadmap and we are not in the position to comment on when we are going to launch one.
Q: Are these going to be based on the Heat-assisted magnetic recording (HAMR)  technology that you were talking about?
A: No. We are looking at the different technologies that we have access to. We look at the best technology to deploy for a particular drive. At this point, HAMR is the most expensive and the hardest technology. For example, if we can come up with an 18TB Hard Drive in the existing SMR technology, we will come up with that. If we couldn’t do such a thing, we would leapfrog with the technology. So in short, this is just a stepping stage for us. But, in the horizon, HAMRwould be the toughest and the most expensive technology.
Q: Any plans to get the recently showcased Advanced Encryption Software from your Government Solutions portfolio to India?
A: No. We don’t have any plans. But, we have a strong interest in it. We have got already work and development going prior to this with the US Government and security agencies, so it’s easier to extend. Once we have a solution in place, we can bring it to different markets. Yes, we certainly have a plan for this and we are engaging with the local authorities at a regular basis for the implementation of this security feature.
Q: What do you think about reports published by BackBlaze?
A: Naturally, we feel bothered when someone says something negative about the company. We take everything very seriously to see if there is any truth in what they are writing about. We have direct contact with BackBlaze and we talk to them about how they are working. I guess this was because of some of the legacy products. You should look at some of the new data that they have. I am saying that we try to understand the problem and the issue. We always try to meet the highest quality standards. It is quite apparent from that data that also serves to confer to the new drive.
Q: Recently the FBI has demanded data from Google stored outside of the US. What are your views on data privacy? Do you feel that user generated data should be available to enforcement agencies?
A: Well, it is different for us in comparison to companies like Apple or Google. They focus more on data privacy, not us. Obviously we respect data privacy and we think that it is a very big initiative for us. We believe that privacy of the data is extremely important and it is extremely valued by our customers. This is why we help them by coming up with solutions for protecting their data. Data Privacy is absolutely important for a company like us.

Privatisation key to give ISRO freedom to experiment, says TeamIndus Engineer.

Privatisation key to give ISRO freedom to experiment, says TeamIn...

When it comes to space privatisation in India, TeamIndus started off as a moonshot - quite literally. Quite possibly India’s first and only private aerospace startup, TeamIndus entered the Google Lunar XPRIZE competition, announced in 2007, in a bid to win the coveted position of being the first privately funded mission to reach the moon. In 2017, it is one of the five teams from around the world still in the race to the lunar surface. A team of nearly 85 engineers and 12 retired ISRO scientists based out of Bengaluru, TeamIndus aims to revive the interest in the Indian space mission and privatisation of space exploration, something that the entire world is gradually coming to terms with.
The Private dream
“Launch capability and spacecraft development are the 2 major chunks of Transportation. As of now, both are being done by ISRO, and it is a credit to their determination and hard work that India boasts of the best-in-class manufacturing technology for a competitive global cost”, says Adithya Kothandhapani, TeamIndus Jedi Trooper - Mission Systems Engineer. “ISRO has asked the industry (private players/consortiums) to step forward and slowly take up manufacturing, integration and probably operation of PSLV, the workhorse launch vehicle as it has reached a level of maturity and reliability. Spacecraft development has so far been done at ISRO centres. But now the movement towards the private sector, like the Lunar Mission by TeamIndus, and the response to public tenders floated by ISRO for the development of small satellites by a consortium of companies indicates that ISRO is making the push for privatisation.”
The PSLV heat shield
The recent success in the PSLV mission, along with global achievements in areas like reusable spacecraft, indicate a future where space transportation is as private as airways, maybe even roadways, are today. With ISRO increasingly becoming a strong voice in the world of space exploration, India might be looking at a big role in such a future. “In the near future, transportation is clearly the part of space exploration that is going to be supercharged by privatisation. And this is partly due to the efforts of ISRO, and partly due to the global NewSpace movement where sustainable commercial return is the basis for deploying space and space-allied platforms, technologies and services,” says Adithya, “Privatisation would ultimately help free up ISRO and allow it to focus on more cutting-edge missions, and meanwhile nurture Indian private firms in ultimately reducing the cost to space. Greater the size of this industry in India, greater the need for highly qualified/skilled workforce, and this would snowball into an increase in India’s share of the global space market.”
The Changes
So, what changed? In general, it can be said that India was never behind any other country when it came to the quality of scientists or engineers. In fact, a major portion of these professions in international space agencies is occupied by Indian professionals. So, where did things fall into place? “Significant problems can mostly be attributed to the gap in technological capabilities and demanding quality levels between ISRO and the private sector”, Adithya notes. He adds, “Though ISRO has repeatedly attempted to nurture private enterprises to work and further the production of spacecraft systems and allied technologies, the private sector has been slow to meet the expectations of ISRO. It is only of late that this gap is closing, and it is the perfect timing currently, with TeamIndus also entering the fray which itself has stringent quality requirements that need to be met in order to achieve the objectives of an ambitious mission.” 


Another factor, according to Adithya, which is helping the Indian Space dream is the availability of international payloads to take part in ISRO’s missions, the success of which is being reflected onto Indian research institutes, spurring their interests into taking the dream forward.
Where are the Astronauts?
Many of us used to say that we wanted to be astronauts when we grow up. But somewhere along the way, that dream disappeared for most of us, be what may the reason, and we went into other career paths. Except, some stuck to their passion for space and saw it through. “For many of us at TeamIndus, working on a space mission, that too one so ambitious is literally ‘living our dreams’”, explains Adithya, “and the pure joy we experience while solving challenging problems with a lunar mission as the context is incomparable to doing any other activity (that’s, of course, personal bias!).” 
Shawna Pandya, the third Indian origin female space scientist who will be part of a mission that commences next year
(Image source: Twitter)
“If we can solve the mystery of why the large number of engineering and science graduates passing out of Indian colleges doesn’t convert to an increase in the indigenization and export of high-technology in the field of Aeronautics and Space, we have the answer”, says Adithya about the general lack of interest among Indian students in areas like Aerospace. “It can be attributed to the lack of research-based curriculum, the gap between the syllabus in class and the demands of industry, examinations not being targeted at assessing the candidate’s ability to apply knowledge to solve real-world problems but rather focused on rote recall.”
But all is not lost yet. At least, not if TeamIndus has something to do about it. “The rise in the number of private aerospace companies, and the associated rise in placement opportunities in aerospace and allied sectors is certainly changing the landscape at one end,” says Adithya, “But if there is a corresponding change in the education system and academia, India would be unstoppable in accomplishing things in space. Any space mission is, after all, more about the people who make it happen than the actual spacecraft! This is a good time to nurture those dreams of becoming an astronaut.”

Amazon Internet Services bets big on AI.

Amazon Internet Services bets big on AI

Managing Director of Amazon Internet Services Pvt. Ltd. 


AWS re:Invent 2016 saw a flurry of new announcements in terms new products and upgrades to the existing portfolio, which of them would you put as the most significant from customer interest, specifically in the Indian context?
Bedi: At re:Invent we announced a lot of new services. The ones that are really important for us and are generating a lot of interest from customers would be the services and products that we launched in the Artificial Intelligence space. If you look at AI -  Automatic speech recognition, natural language understanding, computer aided vision, image recognition – all of them need some complex machine learning algorithms and large amount of compute capabilities to crunch all the data. So, as an individual developer, one would need to dedicate lot of time and resources to develop this ground up. With our AI initiatives, we are giving developers and startups scale-able solutions around AI along with security, so that developers can focus on creating core applications and their business models instead of worrying about developing AI capabilities from ground-up. Another advantage with our AI services is the pricing. The investment needed to use AI services is directly linked to the scale and does not require huge sums of development expenses. AI is no longer about a few people with lots of money; now even an individual dev can harness the power of AI to make smarter applications.
Indian customers are positive about these new AI based offerings?
Bedi: Yes, absolutely. We are seeing a lot of interests from banks, travel companies and of course internet based startups. Anybody who is looking to interact with their consumers in a more meaningful way would be interested in our AI offerings. For example, with Polly – our text to speech conversion engine – you don’t need customer representatives to answer calls, you can simply use the engine to convert text responses to speech.

Amazon LEX is one of the AI services that offers speech recognition. But there are variations in terms of accents and pronunciations that differ from country to country. So, are you customizing voice engines to understand local languages?
Bedi: Absolutely. We understand the nuances of working on the voice recognition space. For example, Polly supports 24 languages and 47 voices, which includes Indian English. We are continuously localizing our AI engines. We have also been doing a lot of AI and machine learning, at Amazon.com.
Lightsail is another brand new product that was announced at re: Invent 2016. It targets a completely new segment that Amazon Internet Services is entering. Can you tell us more about it?
Bedi: Lightsail has particularly seen a lot of excitement in India. If you are building a basic virtual private server to run some specific experiments and tests, what you need is a solution that starts low in terms of cost but with an ability to scale up if the need arises. Lightsail starts at 5$ a server, it’s a low-end offering and has seen a lot of interest in the Indian market. There are quite a few players in the market with similar offerings, but Lightsail offers a very distinct advantage: it offers inter-connectivity with other AWS services. So, with Lightsail you can start small while having the ability to scale to larger AWS environments without having to start afresh.
When it comes to building new services and offerings, is there a roadmap that Amazon Internet Services follows?
Bedi: We don’t have a particular road-map that we get locked into. Unlike many traditional tech companies, that sort of get bound by the roadmaps, we approach the development of new services and features on basis of our interactions with customers. We constantly talk to our customers for feedback and 90% of our new features and services are based on what our customers are telling us. And we prioritize our product development cycle based on the feedback. For example, we run beta programmes with our customers, giving them access to latest tech and features and in return we get valuable feedback that goes into improvising and developing a strong final product. At Amazon, we firmly believe that launching a service is not the finish line. In fact, it’s just the starting point, we engage with customers for feedback and recommendations to constantly improve the product.