Tuesday, January 12, 2016

CES 2016: OMSignal launches a smart bra called OMbra

CES 2016: OMSignal launches a smart bra called OMbra

OMSignal has unveiled a new wearable fitness tracker called the OMbra, at CES 2016. The OMbra is a smart bra that is aimed at female athletes, and is fitted with sensors which help track heart rate, breathing rate, calories burned, and more. These sensors feed data into a small box that snaps into the lower band of the sports bra. The data is then wirelessly transferred to the wearer's smartphone via OMSignal’s mobile application. The app will have a new option called OMRun, which will measure distance, pace, breathing rhythm, and fatigue levels. The bra is priced at $149, which is about Rs. 9,900. The bra can be washed, but the data box needs to be removed beforehand. OMSignal also has a range of smart compression shirts for men, which work the same way as the OMbra.
OMSignal isn’t the only company making smart sports wear for women. Back in September, Chromat partnered with Intel to create the Chromat Aeros Sports Bra. The bra featured vents that automatically open when it detects that the wearer is too hot and sweaty. The bra is integrated with Intel’s Curie Module and can respond to perspiration, respiration, and body temperature. The Aeros Sports Bra was launched for $62, which is about Rs. 4,100. Chromat also has a number of other wearables powered by Curie Module. Their ‘Adrenalin Dress’ is composed of 3D printed panels and can sense the wearer’s adrenalin levels. 
However, fitness aficionados in India will have to make do with fitness bracelets for now, as OMSignal and Chromat have not announced any plans of launching their devices in the country. These range from simple and low-cost devices like the Mi Band to the Apple Watch, which also adds an element of style and exclusivity.

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